I have been writing about the incredible health benefits of freshly extracted juice for almost two decades. During that time, I have also given thousands of lectures travelled the world spreading the ‘Juicy Word’ and I even made a movie about it – Super Juice Me! I have received thousands of emails and posts from people in every corner of the globe, all attesting to the life – changing impact juicing has had on their health.

However, despite these many, many unsolicited testimonials, and despite the truly monumental results of those who took part in my documentary, I am still constantly bombarded with the same misinformed, negative nonsense about juicing, either from people who simply don’t know any better, or from those who really should.

I remember being in Dubai for some press activity and as the journalists entered the room, I already knew the questions that they were going to ask. I also knew that they would come at things from a position of scepticism and negativity, which also happens every time I am on TV or the radio.

This would be OK if there was anything to be negative about, but all the negativity is based on myths and mistruths that have been perpetuated ever since juicing became popular. These usually come from so-called ‘experts’ in the field of health and nutrition. Many registered dieticians and TV doctors have tended to have had the loudest negative juice voices over the years.

If you keep up with my JuiceTube channel on YouTube you will have seen my Jason On His Juice Box series where I rip apart these negative headlines and ass some juicy truth to proceedings.

In case you haven’t had a chance to tune in, or prefer the written word over the visual format, I thought I’d use Juiced! Magazine as a platform to shatter the most common myths about juicing in order to give you the true facts. If you hear anyone expressing any of the following myths overleaf, please direct them straight to this article or to my YouTube channel. It may help to shut some of them up!

“There’s No Fibre In Juice”

In freshly extracted juices, such as apple and pear, you will find soluble fibre known as pectin. If you make a blend or smoothie and use whole fruit/veg, you get both soluble and insoluble fibre. However, there are two important facts about fibre that need addressing:

  1. We need less than a small handful of fibre a day to keep us ‘moving’
  2. Fibre cannot penetrate the intestinal wall and you can’t lose nutrients when you juice

Firstly, let’s look at A. In all of my juice diets there is a combination of freshly extracted pure juices containing soluble fibre and blends/smoothies containing insoluble fibre or both. So, to argue there is no fibre is a total mistruth.

Also, I have never advocated that a person should live on nothing but juices and blends forever. My juice diets are always short-term and akin to putting your car in for a service.

This means that when a person starts adding whole foods again, they will always have more than enough fibre. However, I’d like to emphasise that they will also be getting more than enough fibre when they are following one of my juice plans too.

Secondly, let’s look at point B. It is often claimed that you lose nutrients when you juice by discarding the insoluble fibre (known as pulp). However, fibre cannot penetrate through the intestinal wall and therefore you cannot lose nutrients by losing some fibre

In fact, it can be argued that juice is more bioavailable and therefore allows for more of the nutrients to actually be absorbed by our body.

One thing’s for sure though, to say there’s no fibre in juice and to give the impression that means it’s in some way bad or harmful is a myth. If you hear someone putting this objection forward, be sure to set them straight.

“Juices Are Just Pure Sugar”

Doctors, nutritionists, dieticians and even scientist simply say ‘all sugars are the same’ and ‘once you strip away the fibre, juices are like drinking pure sugar’

This is , of course, utter nonsense

White refined sugar has been stripped bare of its natural nutritional components and is, for want of a better word, empty. Conversely freshly extracted juice retains vitamins, minerals, plant chemicals and natural sugars – all of which are designed by nature to feed every cell of the body.

What the experts don’t take into account is the synergistic nature of plant food. They also don’t take into account that humans may not fully understand what any fruit or vegetable is actually comprised of. This is why isolating a particular vitamin or mineral and putting it in a pill will never be as effective as the real thing. Take mother’s milk as an example. Humans have done what they can to replicate it, but there are elements we simply can never imitate. This is why freshly extracted juice is the sum of all its parts, including the natural sugars.

Sometimes we need to look beyond science and use common sense. If, as many claim, ‘all sugars are the same and juices are nothing but sugar’, why do sugar addicts still crave it on a juice diet? I know from personal experience that when you are coming off white refined sugar, natural sugars in freshly extracted juice don’t cut the mustard.

The void left by refined sugars cannot be filled by freshly extracted juices because… the sugars are not the same! If they were, and according to some ‘experts’ all you are having is sugar with a juice, how can you still crave sugar whilst still having nothing but sugar? It simply doesn’t make any logical sense. A freshly extracted juice is a combination of all the finest nutrients that nature can throw at us in a much easier to digest and bioavailable form, natural sugars included.

“Juicing Is Not Sustainable”

A headline statement that a lot of ‘experts’ love to voice, I hear this all the time. However, like all other nonsense spouting about juicing and juice diets, it’s totally misleading.

If you put your car in for a service it’s ‘unsustainable’ to keep it there. Yet, once services, it performs much bette. It is unsustainable to stay on a juice diet forever, but the point of a ‘juice service’ follows the same principle, so your body runs a little better.

The vast majority of people who successfully complete a juice diet of seven days or more go on to make healthy changes in their normal diet. The majority incorporate juicing into their everyday lives, often replacing a meal a day (usually breakfast) with a freshly extracted juice or blend. Juicing in itself is sustainable, but clearly living on nothing but juice isn’t for many reasons. None more so than you’ll end up with no life or friends!

The other nonsense headline I hear is, ‘As soon as a person finishes a juice diet and eats normally they will gain the weight back and more’. I can give thousands of examples where this didn’t happen, and why? Because these people changed this ‘normal’ after they finished a juice diet. If someone’s diet is full of refined fat, salt, sugar, alcohol and no exercise, if they will return to their ‘normal’ diet they will gain weight! However, this is not because they had freshly extracted juice for a week!

This seems obvious, but somehow escapes the common sense of some of the brightest doctors, dieticians, nutritionists and scientists whose advice many people follow. So, ignore the negative headlines about juice, no matter where they come from, and allow common sense to come into play.